Pivot.CityMarket Network

The Future of Entrepreneuring

GROUND → BUILD → MEASURE → LEARN → COEVOLVE

Both move through the same six phases of the Entrepreneur Agency Canvas. What changes is what each one is trying to prove. Innovators ask whether it can be built. Entrepreneurs ask whether it creates value people will adopt and pay for.

Follow a path: Canvas ↗Audiobook ↗
INNOVATOR'S FOCUS CANVAS PHASE ENTREPRENEUR'S FOCUS ↻ coevolve loop Grounds Builds Builds Measures Learns Coevolves 1 GROUND Vision & Framing Invention and Novelty Problem-Market Fit andViability 2 BUILD Formulation & Hypotheses Feature and CapabilityTesting Value and Behavioral Testing 3 BUILD Execution & Validation Proof of Concept andPrototype Mastery Minimum Viable RiskReduction (MVVR) 4 MEASURE Measurement & Analysis Performance and CapabilityMetrics Actionable Economic andBehavioral Metrics 5 LEARN Adaptation: Pivot orPersevere Technical Iteration andRefinement Structural Business ModelRe-alignment 6 COEVOLVE Iterate / Regenerate Iterate activities Regenerate hypotheses anditerate

The innovator's question

Can we make it work? Their path runs from invention and novelty through feature testing, prototype mastery and performance metrics to technical refinement. Success means the capability is real.

The entrepreneur's question

Will it matter to a market? Their path runs from problem-market fit through value and behavioral testing, risk reduction and economic metrics to business model re-alignment. Success means the venture is viable.

Side by side

Select a row to highlight that phase on the map.

PhaseStageInnovator's focusEntrepreneur's focus
1. Vision & FramingGROUNDInvention and NoveltyProblem-Market Fit and Viability
2. Formulation & HypothesesBUILDFeature and Capability TestingValue and Behavioral Testing
3. Execution & ValidationBUILDProof of Concept and Prototype MasteryMinimum Viable Risk Reduction (MVVR)
4. Measurement & AnalysisMEASUREPerformance and Capability MetricsActionable Economic and Behavioral Metrics
5. Adaptation: Pivot or PersevereLEARNTechnical Iteration and RefinementStructural Business Model Re-alignment
6. Iterate / RegenerateCOEVOLVEIterate activitiesRegenerate hypotheses and iterate